Thinking out loud.
Notes on building AI-enhanced products, from the people doing it.
Featured
Product Strategy
Why your B2B onboarding fails (and what activation really looks like)
If you're building a B2B SaaS product, you've probably heard the conventional wisdom: reduce friction, add tooltips, and drop users straight into the dashboard. It sounds logical, but for complex platforms, this approach is often why your activation rate is stuck in the low twenties.
AakashOct 12, 2025
Engineering